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- The contribution to GDP by the Poultry Meat and Egg Farming industry is expected to grow over the next six years, after falling significantly following the COVID-19 pandemic.
- Meat consumption, in particular, pork, beef and sheep, has decreased over the last five years due to price and consumers choosing leaner sources of protein such as chicken. It is forecasted that demand for poultry meat, the most consumed meat, will continue to increase.
Footnotes
1. IBISWorld, “Poultry, Meat and Egg Farming in New Zealand,” Industry Report (New Zealand: IBISWorld (access is by subscription only), May 2023), https://www.ibisworld.com/.