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  • While export revenue for the horticulture industry overall has steadily increased, export revenue for wine dropped for the year ending June 2024, primarily as a result of retailers destocking and returning to usual inventory management practices following higher levels during the COVID-19 pandemic.
  • Wine export revenue is expected to recover and grow, driven by strong white wine demand and new free trade agreements with the United Kingdom and European Union.  
  • Despite volatility, there is a long-term trend of growth in the contribution of Grapes and Wine to GDP that is forecast to continue over the next few years.

 Industry dataset (economic indicators and labour market dynamics)  

Sources: Stats NZ1 and IBISWorld - Industry Market Research, Reports, & Statistics2

Footnotes

2. IBISWorld, “Grape Growing in New Zealand,” Industry Report (New Zealand: IBISWorld (access is by subscription only), October 2023), https://www.ibisworld.com/. 

Other analysis

Number of Māori businesses

Industry Data

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