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Following a decade of growth, with large increases in export revenue from honey between 2019 and 2021, the export revenue from honey declined in 2022 and is forecast to continue declining in 2023 with gradual growth expected thereafter. This recent decline can be attributed to deteriorating consumers' purchasing power leading to a preference for cheaper alternatives to premium honey. 

The industry includes many small independent beekeepers operating in specific geographic locations, although consolidation activity is expected to intensify as small beekeeping operators look to exit the industry due to increased competition and lower profit margins.

Export Data 

The Apiculture industry generated $401 million as revenue from honey exports for the year ending March 2023. Export revenue from honey exports is declining and is forecast to continue declining in 2023 but will gradually increase from 2024.

Actual and forecast export values for Apiculture products year ending June 2015 - 2025

 

Source: Stats NZ and MPI1

Industry revenue and GDP

The Beekeeping industry's contribution to GDP has slumped in recent years after a period of rapid growth.

GDP for the Apiculture industry in New Zealand, 2013 - 2029

 

Footnotes

1. Ministry for Primary Industries, “Situation and Outlook for Primary Industries” (New Zealand: Ministry for Primary Industries, June 2023), https://www.mpi.govt.nz/dmsdocument/57298-Situation-and-Outlook-for-Primary-Industries-SOPI-June-2023

2. IBISWorld, “Beekeeping in New Zealand,” Industry Report (New Zealand: IBISWorld (access is by subscription only), March 2022), https://www.ibisworld.com/

Other analysis

Number of Māori businesses

Industry Data