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- Apiculture has the smallest workforce across Muka Tangata industries, at around 2,500 – 3,300 workers, with the number of workers falling since 2020 as apiary and colony numbers fell.
- As the industry is seasonal, employment peaks over the summer months and is lowest over winter.
- The Bay of Plenty region has one of the highest proportions of apiculture workers, likely due to the demand for pollination services in the kiwifruit and berry growing sectors. Beekeeping also plays a vital role in crop pollination across other regions.
