Grapes and Wine Workforce Demographics

  • The Grape growing industry is reliant on Recognised Seasonal Employer (RSE) workers from eligible Pacific nations.  However, they are not fully captured in the workforce numbers for Pacific peoples as they are not employed directly by horticulture or viticulture businesses.
  • Nearly one third of the workforce in the Grapes and Wine industry group live in Marlborough, which is New Zealand’s largest wine growing region.
  • Women make up nearly half the workforce in the Grapes and Wine industry group which is higher than the average across Muka Tangata industries (35%).
  • The Grapes and Wine industry is the second most qualified workforce, with around 60% of workers holding at either a Post-school NZ Certificate or Diploma or Bachelor's degree or higher (i.e. at least a NZQCF Level 4 qualification).