Attraction and retention is a challenge for the Dairy industry, specifically, attracting people with the right skills for the specific requirements of the work.

The Dairy industry has a high reliance on manual labour in order to operate and is not retaining enough people with the right skills to fill the jobs. The industry wants shorter, targeted, and more flexible training to meet the technical skills required for each role on the farm. 

The Regional Workforce Plan developed by Te Purunga ki Te Raki - Taitokerau Regional Skills Leadership Group has identified that 352 dairy farm managers will be required in the region over the next five years.