Supporting a multi-cultural workforce is a focus of the Fruit industry.

The industry has a high proportion of people on work and work holiday visas (29%). In 2020, 21% of the workforce were Pacific peoples, 17% Māori and 11% Asian. The Recognised Seasonal Employer scheme (RSE) makes up a significant amount of the Fruit workforce. This diverse workforce includes people of different cultural backgrounds, mainly Māori and Pacific peoples, people on the RSE scheme, and people on work and work holiday visas. All of these groups have different needs and different approaches might be required when it comes to supporting a culturally diverse workforce and understanding how to best cater for their needs.