Fruit Workforce Demographics

  • The Fruit industry has the highest  proportion of Pacific peoples compared to other Muka Tangata industries, rising in 2022 to around one quarter of the workforce.  For Apple and Pear Growing, this proportion was even higher, nearing half of all workers.
  • The Fruit growing industry is heavily reliant on Recognised Seasonal Employer (RSE) workers from eligible Pacific nations.  However, they are not fully captured in the workforce numbers for Pacific peoples as many are not employed directly by horticulture or viticulture businesses.
  • Nearly half the Fruit industry workforce is under the age of 35, making it one of the youngest workforces across the Muka Tangata industries.