The Fruit industry has one of the largest workforces across the Muka Tangata industries and has remained relatively stable at between 25,000 and 27,000 workers since 2015, with a high proportion of short-term seasonal workers .
About two-thirds of these workers are in the Apple, Pear, and Kiwifruit Growing sectors. The most common roles include Fruit or Nut Grower, Farm Worker, and Picker.
There are distinct seasonal patterns in the size of the workforce, where there is a sharp peak in monthly employee numbers in December, and lowest over the winter months (June – September).