Last updated: 05 May 2025

Fruit Labour Market Dynamics

• Quarterly median earnings in the Fruit industry are much lower than the national average as shown across 'All industries’.
• The highly seasonal nature of the Fruit industry is reflected in the total number of filled jobs where demand for workers peaks in the March quarter and worker turnover rates (a sign of workforce stability) rises during and after the peak season as workers come and go.

 Industry dataset (economic indicators and labour market dynamics)  

Source: Linked Employer-Employee Data, Stats NZ¹   

In these charts, we provide two benchmarks for reference: 'agriculture, forestry and fishing' which covers all industries involved in growing crops, raising animals, growing and harvesting timber, and harvesting fish and other animals from farms or their natural habitats, and a benchmark for 'all industries' which includes every industry group in New Zealand.

Linked Employer-Employee Data (LEED) data is produced by Stats New Zealand quarterly to measure labour market dynamics. There is a lag in data availability of around 14 months due to the time it takes for the data to be completed by employers, to flow through Inland Revenue, and for Stats NZ to undertake relevant transformations and quality checks². Here, we show the most recent data available at the time of publishing.

LEED data is available at the ANZSIC ‘group’ level, which is a broader level of classification than the ANZSIC class codes used for the workforce estimates. The relevant ANZSIC groups here is 013 Fruit and Tree Nut Growing³ which includes 0131 Grape Growing, 0132 Kiwifruit Growing, 0133 Berry Fruit Growing, 0134 Apple and Pear Growing, 0135 Stone Fruit Growing, 0136 Citrus Fruit Growing, 0137 Olive Growing, and 0139 Other Fruit and Tree Nut Growing.