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- There was a significant increase in the export revenue of seeds for 2023 - 2024, accounting for around two-thirds of export revenue for cut flowers, plants, seeds, bulbs, and moss.
- Key export markets for seeds and cut flowers products include Europe (excluding United Kingdom and Ireland) and Asia.
- Export revenue for cut flowers increased slightly for 2023 - 2024, but is nearly half of what it was in 2018 - 2019, prior to the COVID-19 pandemic. Orchids continue to remain the most valuable cut flower.
Industry dataset (economic indicators and labour market dynamics) 
Source: United Fresh New Zealand Incorporated1, export values are expressed as FOB which stands for “free on board” or “freight on board” in shipping.
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Footnotes
1. United Fresh New Zealand Incorporated, “Fresh Facts 2023” (New Zealand, September 2023), https://unitedfresh.co.nz/assets/site/images/images/Fresh-Facts-%E2%80%93-Online-version-2023.pdf.